![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
How Advertising Got Woke - Wisecrack | How progressive is your Diet Coke? Why are so many ads prepackaged with social justice causes these days? And what does it say about us?
![Crimson Mayhem on Twitter: "Sincerely fuck you. Really I do. This would've still happened regardless how woke or progressive Cartoon Network's show have become. If anything, it was literally anti-woke, get broke. Crimson Mayhem on Twitter: "Sincerely fuck you. Really I do. This would've still happened regardless how woke or progressive Cartoon Network's show have become. If anything, it was literally anti-woke, get broke.](https://pbs.twimg.com/media/Fe5wyR7WIAE0H2v.jpg)
Crimson Mayhem on Twitter: "Sincerely fuck you. Really I do. This would've still happened regardless how woke or progressive Cartoon Network's show have become. If anything, it was literally anti-woke, get broke.
![GOT WOKE WENT BROKE: Funny Blank Lined Business and Social Justice Slogan Notebook For Bosses and Underlings: Publishing, Moo Deer: 9798699782932: Amazon.com: Books GOT WOKE WENT BROKE: Funny Blank Lined Business and Social Justice Slogan Notebook For Bosses and Underlings: Publishing, Moo Deer: 9798699782932: Amazon.com: Books](https://m.media-amazon.com/images/I/51uXiZYXlkL._AC_UF1000,1000_QL80_.jpg)