![HUGO BOSS Corporate on Twitter: "The BOSS man: #TheoJames, the face of #bossthescent, the seductive new fragrance for men https://t.co/RsE6aqs4ZQ" / Twitter HUGO BOSS Corporate on Twitter: "The BOSS man: #TheoJames, the face of #bossthescent, the seductive new fragrance for men https://t.co/RsE6aqs4ZQ" / Twitter](https://pbs.twimg.com/media/CZ92WMCWQAA0CLA.jpg)
HUGO BOSS Corporate on Twitter: "The BOSS man: #TheoJames, the face of #bossthescent, the seductive new fragrance for men https://t.co/RsE6aqs4ZQ" / Twitter
![Wilhelmina Models: Alex Lundqvist, is the face of Hugo Boss' BOSS online campaign this winter. Credits: Photography by… | Mens outfits, Mens fashion suits, Menswear Wilhelmina Models: Alex Lundqvist, is the face of Hugo Boss' BOSS online campaign this winter. Credits: Photography by… | Mens outfits, Mens fashion suits, Menswear](https://i.pinimg.com/originals/65/3e/49/653e49ba3dfea0be65744c534c569ff8.jpg)
Wilhelmina Models: Alex Lundqvist, is the face of Hugo Boss' BOSS online campaign this winter. Credits: Photography by… | Mens outfits, Mens fashion suits, Menswear
![Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5d1391623dce54b59269ab45/16:9/pass/HugoBoss_BTS_Day3_FirstLooks_248.jpg)